MADIM - Management and Entrepreneurship - Leading Digital and Sustainable Innovation

ECONOMIC, STATISTICS AND LAW

MADIM - Management and Entrepreneurship - Leading Digital and Sustainable Innovation

Milan

Master 1 Level

English

12 months

blended

Vision

The landscape of university master's programs in Italy is rapidly evolving, featuring a broad yet often segmented offer. The Master in Sustainable Innovation, Digital Transformation and Entrepreneurship (MADIM) is designed to bridge this gap by offering an integrated pathway that combines sustainability, digital innovation, and entrepreneurship with a systemic and interdisciplinary approach.
The program aims to foster the growth of professionals capable of generating positive economic, social, and environmental impact in response to ecological and digital transitions.
It stands out for its blended delivery mode and English language instruction, ensuring accessibility, flexibility, and international reach. Thanks to an established network of collaborations with companies, institutions, and startups nationally and internationally, the program serves as a dynamic hub for innovation and sustainable development.

Mission

The Master’s in Sustainable Innovation, Digital Transformation and Entrepreneurship aims to educate professionals capable of leading sustainable and digital transformation within organizations by integrating managerial, digital, and transversal skills. Through a highly experiential and market-oriented curriculum, students will develop multidisciplinary competencies in sustainable innovation, digital transformation, and entrepreneurship.
Graduates will be able to:
● Apply advanced knowledge of emerging digital technologies and sustainable innovation;
● Use analytical and methodological tools to tackle and solve complex problems;
● Design, develop, and manage sustainable and innovative entrepreneurial projects;
● Effectively communicate innovative strategies and sustainable solutions in interdisciplinary and multicultural contexts;
● Make autonomous and responsible decisions, aware of economic, social, and environmental impacts.

Structure

The new program builds on the experience gained over ten editions of the MADIM Master’s and two editions of the SMARTUP International Master in Entrepreneurship (international and taught in English), retaining its key strengths-such as a focus on project management, a blended learning approach, and close collaboration with the business world-while expanding its strategic vision. Sustainability is not treated as a standalone topic but as a guiding principle in the design of innovation and digital transformation. The Master stands out for its strong interdisciplinarity, international orientation, and experiential learning model.

Teaching is highly hands-on, integrating workshops, hackathons, practical labs, company and startup projects, and personalized mentoring activities. This methodology aligns with the expectations of a generation that values practicality, interaction, and direct engagement with the professional world.

Teaching Organization

245 hours of Lessons

600 hours of Stage o Project Work

Exams and Attendance

6 EXAMS + 1 FINAL TEST

For a total of 60 CFU

REQUIRED 75 % OF HOURS OF ATTENDANCE

Courses

Sustainable Development and Circular Economy
Introduces the principles of sustainable development and the circular economy, focusing on designing regenerative business models and analyzing the environmental, social, and economic impacts of business activities.

Principles of Innovation Management
Provides the fundamental theoretical and methodological skills to manage innovation processes within companies, exploring approaches such as open innovation, lean startup, and strategic innovation management.

Digital Transformation & Emerging Technologies (AI, IoT, Blockchain)
Explores the main emerging technologies and their key role in the digital transformation of businesses.

Special emphasis is placed on artificial intelligence, the Internet of Things, and blockchain, analyzing their practical applications, strategic opportunities, and ethical implications.

49 HOURS

7 CFU

Entrepreneurial Strategy
Delves into entrepreneurial strategies to identify, evaluate, and exploit new business opportunities, with a particular focus on sustainable innovation and high-impact business models.

Sustainable Venture Design
Trains students in the practical design of new entrepreneurial initiatives oriented towards sustainability, providing operational tools to create, validate, and launch sustainable startups or business projects.

Leadership for Transformational Change
Develops leadership skills necessary to drive organizational change, motivate teams, and promote a corporate culture focused on sustainable innovation and social responsibility.

49 HOURS

7 CFU

Data Analytics
Introduction to key tools and techniques for data analysis to support strategic decision-making based on concrete evidence and to identify new opportunities for sustainable innovation.

Design Thinking
Interactive workshops focused on the Design Thinking methodology, aimed at developing innovative solutions based on real user needs, promoting a creative and human-centered approach.

Business Model Innovation
Study and application of methods to design, validate, and implement innovative business models capable of generating economic, social, and environmental value.

Green Finance and Impact Metrics
Analysis of the main financial instruments to support sustainable and innovative projects, with particular attention to metrics for measuring economic, environmental, and social impact.

49 HOURS

7 CFU

Gestione del team,

Problem solving,

Flessibilità e pensiero critico,

Public speaking,

Project management,

Agile management,

Apertura e gestione del profilo personale su Linkedin.

I contenuti saranno svolti ricorrendo ad esercitazioni pratiche.

35 HOURS

5 CFU

Application of Social Media Analytics to unstructured data for decision-making (data downloading, cleaning, analysis, and interpretation).

Management of semantic analysis and text analytics technologies to interpret and assess unstructured customer feedback in a business context.

Management of digital customer service.

How to effectively design a digital advertising strategy, including setting objectives and KPIs, and how to measure them.

The content will be developed through hands-on exercises using specialized software.

14 HOURS

2 CFU

The transversal module is an interdisciplinary project carried out in collaboration with a company and encompasses all the content covered throughout the Master’s program.

49 HOURS

7 CFU

Application

ADMISSION LIST TO MASTER - FIRST SELECTION
DOWNLOAD FILE
- Updated list of admitted candidates as of 24/07/2025.
- Candidates must complete their enrollment by 31/07/2025 by accessing the Online Student Services and filling out the online enrollment application.
- Those who do not complete the enrollment by the above date will lose their right to admission

ADMISSION REQUIREMENTS

The program is open to applicants holding any type of undergraduate or graduate degree (Bachelor’s, Master’s, or equivalent university diplomas from the previous academic system).
APPLICATIONS
FIRST ROUND – EARLY BIRD (10% discount on the enrollment fee)
Application deadline: July 15, 2025
Selection interview: July 18, 2025
Enrollment deadline: July 31, 2025
Fee: €5,220 for those enrolled by July 31, 2025
The total fee must be paid according to the following schedule:
- €100 upon submission of the application form
- €2,510 upon enrollment
- €2,610 by February 28, 2026
SECOND ROUND – Full tuition fee
Application deadline: October 1, 2025
Selection interview: October 10, 2025
Enrollment deadline: October 30, 2025
Fee: €5,800 for those enrolled by October 30, 2025
The total fee must be paid according to the following schedule:
- €100 upon submission of the application form
- €2,800 upon enrollment
- €2,900 by February 28, 2026
Code Payment Reason (for international applicants only): FIRST LEVEL MASTER DEGREE
To participate in the selection process for the 10th edition of the Master’s program, submit your application as outlined in the official call for applications.

SELECTION

ADMISSION TESTS:
Evaluation of curriculum vitae and academic records, presentation clip, and interview.
Applicants must submit a presentation clip (maximum duration: 2 minutes) along with the required documents at the time of application. The video must be sent to madim@unimib.it.
SELECTION DATES:
July 18, 2025; the time and location will be communicated directly to the applicants.

CLASS SCHEDULE

The Master’s program will be held on:
Thursday, Friday, and Saturday from 9:00 AM to 4:00 PM.

FINANCIAL AID

2 tuition-free spots for public administration employees with top honors (110 cum laude) — 15% discount applied
1 tuition-free spot reserved for technical-administrative staff of the University of Milano-Bicocca

AUDITORS / INDIVIDUAL COURSES

AUDITORS: Not allowed.
SINGLE COURSES: Available spots: 2
- Admission Requirements: Same as those for the Master’s program
- Enrollment Fee: €150 for each ECTS credit assigned to the course
- Application Deadline: October 23, 2025
Applications will be accepted on a first-come, first-served basis.

RANKINGS AND ENROLLMENT
- SELECTION DATE: 18 luglio 2025
- PUBLICATION OF ADMITTED CANDIDATES LIST: 24 luglio 2025
- ENROLLMENT DEADLINE: 31 luglio 2025

CONTACTS

For information about the enrollment process, please contact carriere.academy@unimib.it

Scientific Committee

Director

Elisabetta
Marafioti

Associate Professor at the University of Milano-Bicocca

Members

Dario
Cavenago

Full professor at the University of Milan-Bicocca

Mattia
Martini

Associate Professor at the University of Milano-Bicocca

Dipartimento di Scienze Economico-Aziendali e Diritto per l’Economia

Faculty

Dario Cavenago

Full professor at the University of Milan-Bicocca

Alvise De Sanctis

ABADIR - Accademia di Design ed arti visive

Enrico Plateo

External Consultant

Elisabetta Marafioti

Associate Professor at the University of Milano-Bicocca

Gaspare Caliri

Kilowatt Società Cooperativa

Mattia Martini

Associate Professor at the University of Milano-Bicocca

Eleonora Odorizzi

ABADIR - Accademia di Design ed arti visive

Francesco Paoletti

Associate Professor at the University of Milano-Bicocca

Simona Alini

Professionista esterna

Giorgio Beltrami

Professionista esterno

APPLICATION DEADLINE

01 Oct 2025

PLACES AVAILABLE

ONLINE APPLICATION

DURATION

From

Nov

2025

Oct

2026

LINK TO THE CALL

DOWNLOAD BROCHURE

What skills do you gain?

Foundations

To provide all Master's participants with foundational management skills and a solid understanding of the common challenges related to digital transformation and sustainability.

Entrepreneurship & Leadership

To develop familiarity with the concepts of Business Model, Business Model Innovation, and Strategy.

Innovation toolkit

To focus on how to manage organizational change processes in support of business innovation.

Personal Development & Career Coaching

To help participants develop cross-functional skills essential for understanding and managing change. To prepare participants in the areas of Project Management and Agile methodologies.

Electives

To provide tools and knowledge for managing the analysis and interpretation of unstructured customer feedback

Applied Lab & Projects (Innovation Challenge)

To apply all the Master’s program content to managing a complex project developed in collaboration with a company.

MADIM - Management and Entrepreneurship - Leading Digital and Sustainable Innovation

Who is it aimed at ?

RECENT GRADUATES
Graduates with a first-level degree from various disciplines will find MADIM particularly relevant, especially those coming from fields such as social and economic sciences, communication sciences, and engineering. The program’s multidisciplinary nature ensures a holistic perspective on the challenges and opportunities of digitalization, making it an ideal fit both for those with a humanities background seeking to acquire digital skills, and for engineers and STEM professionals interested in expanding their managerial and strategic competencies in the digital context.

PROFESSIONALS
Working professionals already established in the job market who aim to lead change within their organizations by introducing cutting-edge digital innovations and social strategies will find MADIM especially valuable. Through a balanced mix of theory, successful case studies, and projects in collaboration with companies, the Master's program equips participants to become leaders capable of turning the challenges of digitalization into strategic opportunities, both in start-up environments and in large, established companies. With a curriculum designed to develop key competencies such as digital leadership, strategic data analysis, innovation management, and digital marketing, MADIM serves as a springboard for those who aspire to play a central role in the digital transformation of their professional sectors.

The program is aimed at recent graduates and young professionals from fields such as economics, management, engineering, social and political sciences, design, and environmental sciences, who have an interest in innovation, sustainability, and digitalization.

Professional opportunities

Project Manager

Sustainability Innovation Specialist

Digital Transformation Consultant

Innovation Manager

Sustainable Entrepreneur

Impact Analyst

Innovation Policy Advisor

Alumni and